Product Matching for Price Comparison
Most E-commerce sites today carry catalogues in millions of products. In order to match them with market price, they need to get competitive intelligence to give them the ability to change prices, thereby driving traffic and improve conversions. Generally competitive intelligence algorithms are written to compare products across e-commerce websites at scale. But there is a need for these algorithms to be trained especially when they are looking at a particular category or specific competitors. This requires human touch to understand and train the data sets. We at NW train datasets and help to compare prices from competitive websites and gather results. Each of your products will be checked on your competitor’s destinations and manually matched. The outcome is of high quality with accuracy 99+ %.
Product Categorisation based on Taxonomy
Any online retailer or E-commerce business should have the right names for all the products. In addition to that, they must be arranged in the right categories under right names. Without this, clients find it difficult to navigate through the website and discover them. Product categorisation marks every one of the products effectively and places it in the correct place. We train and sort out every single accessible product based on the taxonomy such that clients can discover what they need without much solicitations and minimum number of clicks.
Product Data Enrichment
The products on the E-commerce site should contain all the desired information that the customer looks for. Product Data Enrichment enables you to include subtleties for your product introduction which makes it rich and intensive. It includes great site structure, attractive product design and pleasant photos. The enriched information on the product ensures that the customers get all the requirements fulfilled and help them in buying decisions. The rich content of the products increases interest levels in customers and decreases overhead costs for the catalogue indexes.
Training Search Algorithm
All the E-commerce platforms should have algorithms that is able to comprehend the intent of the client's inquiries. Delivery of relevant content to a customer query improves trust and provides user friendly experience. With increase in product mix and customer segments, algorithms should be updated on a regular basis to understand what the customer is looking for. This undertaking regularly requires a human's touch so as to do it right. We improve your search algorithms and calculations by providing data so they play out the manner in which you need them to. You can also get insight-driven content that makes product information relevant and engaging for your customers.